Hi friends, you may be wondering how to use styled stock photography.  I am going to do a series of posts explaining some of the many different ways you can use styled stock photos for your business.  Today we are looking at cropping.

Because MB styled stock photos are high resolution they are able to be cropped without losing detail or quality. We are going to use one photo and see that it can be cropped in many ways, effectively giving you multiple images to utilise. Wow, talk about great value.

HOW TO USE STYLED STOCK PHOTOGRAPHY: CROPPING

Here is the original styled stock photograph. Now I have intentionally chosen this image to show that even though it has only a few elements or props in the picture, you can still crop it in multiple ways.  If of course, you are using a stock photo of a styled desktop with lots of elements then you would be able to get many more crops from it.  This particular image also has plenty of negative space and lends itself to having text overlayed.  But that’s a whole other blog post for another time.

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And wow, see how many new photos I now have in different sizes and orientations.  I’ve used basic square and 2:3 crop ratios here, however you can use whatever you require.  With just one styled stock photo, you can easily create a cohesive campaign across multiple social platforms just by simply using a cropping tool. Mind blown!  I could have done so many more, but you get the idea.

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CROP FROM ORIGINAL DOWNLOADED PHOTO EACH TIME

One tip that is very important in order to keep from losing quality when cropping is to crop only from the original high resolution styled stock photo that you originally downloaded.  Don’t be tempted to use a cropped photo to then crop again.

DON’T SAVE OVER YOUR ORIGINAL FILE

Another tip is to not save over your original downloaded file after you have cropped.  Save your cropped image as a new file.  I recommend that when you download your purchased (or free) styled stock photos you take a back up copy so that if you do accidentally save over the original file you can restore it from your backed up copy.

APPS TO CROP PHOTOS

There are many apps and programs you can use to crop photos some free, some paid.  I’m sure you already have your favourites and most photo editor apps have a crop function.  Your phone or device usually comes with a native photo editor app.  Others available on a device are Photoshop Express, PicMonkey, Snapseed, VSCO and A Color Story.  All of these have the ability to crop a photo.  On desktop, you could use Photoshop, Lightroom, and PicMonkey just to name a few.

PHOTO SIZES FOR SOCIAL MEDIA

If you are wondering what sizes or ratios you need to crop your photos for certain social media platforms, I have found a great up-to-date resource with an infographic here by Louise Myers.

Now, there is so much more we can do with these photos, but I will cover them in other posts in the ‘How To’ series.  I would love to know how many photos you can get from one styled stock photo by using a cropping tool and also which is your favourite photo editing app.

Michelle

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